VERPORA APEQ

Advanced
Payer EQ

A practical, payer-informed approach to improving the quality of engagement with health system decision makers.

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Growing pressures on pharma and the NHS are exposing a gap in engagement quality…

Pressures on Pharma

→ National guidance not a guarantee of local access
→ Unwarranted variation in local access to brands
→ Increasing pressure on commercialisation budgets
→ Launch success largely shaped by healthcare system readiness, value and evidence, and local access

More than 80% of current pharmaceutical industry engagement is perceived as “poor”, with a "failure to demonstrate value"

- Participants at Verpora NHS roundtable event

The Changing NHS

→ Continuous re-organisation – Neighbourhood Health
→ Increasing complexity at local NHS levels
→ Drive to improve efficiency, with lower resources, time, and £
→ Pharma products positioning and value must alleviate not add to local system bottlenecks

The Engagement Gap

THE SOLUTION

Advanced Payer EQ helps Market Access teams close the engagement gap

APEQ brings together a range of complementary services organised around three key areas of support, in a flexible program allowing access in line with organisations needs, rather than following a fixed sequence.

ALIGN
Developing the foundational understanding, behaviours and capabilities needed for effective engagement.
MASTER
Practising, refining and improving engagement through direct payer interaction and feedback.
SUSTAIN
Maintaining and developing engagement quality through ongoing support and assessment.
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The Value of Advanced Payer EQ

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Stronger Payer Conversations

More Effective Materials

Greater Confidence
& Capability

Measurable Engagement Quality

Develop the behaviours, decision-making skills and practical experience needed for challenging payer interactions.

Benchmark performance, identify development needs and track improvements over time.

Understand how your value propositions and supporting materials are received by real NHS payers, and what needs to change.

Help teams understand NHS decision-makers’ priorities, adapt their approach and engage more effectively.

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THE TEAM & NETWORK

The expertise, experience and payer connections to make a difference

An extensive payer network, including active and recently active NHS decision-makers.
Experience delivering payer engagement and related services to pharmaceutical organisations.
Specialist access expertise, combining strategic understanding with the realities of local NHS implementation.
VSTx data and analytics, providing an additional measure of access outcomes.

Omar Ali
Head of Payers

Former advisor to NICE and HTA expert, manages payer insights from Verpora’s network of 150+ contracting pharmacists.

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Paul Dermody
Vice President Business Consulting

Paul brings over 36 years of senior leadership and Learning & Development experience to APEQ, helping teams strengthen their decision-making, communication and performance under pressure through Verpora’s Human Performance Factors approach.

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Chris Webber
Head of Negotiation

Specialist healthcare and pharmaceutical access negotiation expert in both U.S. and HTA-based markets.

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How effective is your team’s engagement with NHS decision-makers?

Whether you’re preparing for a launch, developing your KAM team’s capabilities or looking to better understand engagement quality, we’d welcome a conversation about how APEQ could support your organisation.

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