On Demand Video
Global Innovative Contracting knowledge and insights, exclusive payer perspectives and the latest updates on the market access landscape in our achive of Fireside Chats, webinars and short videos
PCSK9s - Contracting for Competitive Advantage : IC Fireside Chats - Episode 9
Unlike cheap oral drugs, early PCSK9s were high-cost injections — and a tough sell. But one manufacturer used a VBA to secure trust and gain early access.
Failure! What unsuccessful VBAs reveal about success : IC Fireside Chats - Episode 8
Why do innovative contracts fail? Omar Ali and Adam Buckler explore real-world VBAs that didn’t launch—and what those failures teach us about doing it right.