Patient feedback changed the conversation on access for Botox in migraine care — watch how real-world insights reshaped value and future possibilities for innovative contracting.

Performance-based agreements in China seemed impossible — until one deal showed what was possible. Watch how it built trust, access, and a path forward for markets worldwide.

Unlike cheap oral drugs, early PCSK9s were high-cost injections — and a tough sell. But one manufacturer used a VBA to secure trust and gain early access.

Why do innovative contracts fail? Omar Ali and Adam Buckler explore real-world VBAs that didn’t launch—and what those failures teach us about doing it right.