Failure! What unsuccessful VBAs reveal about success : IC Fireside Chats - Episode 8
Behind every successful value-based agreement are dozens that never made it.
Omar Ali and Adam Buckler lift the lid on VBAs that didn’t land — and why that’s not always a bad thing. From over-engineered proposals to missing payer alignment, they unpack real-world examples where deals fell apart at the final hurdle.
We explore:
Where and why otherwise promising VBAs broke down
Common failure patterns: poor planning, no co-creation, misaligned incentives
Why fast failure is critical to commercial and operational success
Whether you're in market access, pricing, or policy, this episode reveals how failures shape smarter contracting — and how to spot the warning signs early.
Disclaimer: This presentation is for educational and informational purposes only, and is not intended as legal or policy advice. This presentation is based on non-confidential intelligence. Views expressed by the speakers are personal opinions and should not be attributed to anyone else. No part of this presentation may be reproduced for commercial purposes without the express permission of Verpora.
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