Rob Heathcote

As Vice President of Data & Analytics at Verpora, Rob leads the design and delivery of specialist insight solutions that track UK prescribing of high-cost drugs at an indication level that helps pharmaceutical clients make better business decisions through improved forecasting, market tracking, and access planning.

With 30 years of experience across the pharmaceutical and healthcare sector, Rob brings a rare combination of data expertise, product strategy, and operational leadership. He has built and scaled commercial data products from the ground up, guiding them through full lifecycle delivery—from concept and stakeholder input to launch, evolution, and commercial success. He is skilled at shaping product roadmaps that balance technical feasibility with customer priorities and long-term market relevance.

Rob has worked extensively with senior NHS and industry leaders to secure critical data partnerships and access to protected datasets. He is experienced in building advisory boards, mentoring analytical teams, and ensuring that Verpora’s data offerings remain both methodologically rigorous and practically useful for clients navigating complex access environments.