Alex Traska

As Vice President of Design and Marketing, Alex helps shape the infrastructure and client-facing materials that support delivery across Verpora’s services. He plays a key role in the development of new products, the evolution of core services, and the systems that support scale-up.

Producer of Verpora’s flagship on-demand content, he also leads on video and event outputs showcasing the insight of Verpora’s expert consultants, including the IC Fireside Chats video series, the Payer Exchange Podcast, and live webinar broadcasts.

Before joining Verpora, Alex founded and ran a creative agency for over a decade, leading a team delivering digital marketing, brand consultancy, and technical web development projects. His experience spans healthcare, logistics, media, and public sector clients, including NHS Trusts, disease-specific charities, and global organisations such as DHL and the BBC.

With broad expertise in digital technologies and systems, Alex brings a practical, design-led approach to business challenges — enabling Verpora to innovate at pace and deliver technical solutions that support the team in working effectively across clients, consultants, and the business. His work helps the team deliver with clarity and consistency, to a standard that matches the quality of thinking behind it.