Verpora has partnered with EPP Pricing Platform for the delivery of a two-day VBA Masterclass. Attendees of the training program will gain an understanding of the foundations of innovative contracting and value-based agreements within pharmaceutical, biotech and medical devices arena that have been seen across the globe.
The immersive and interactive 2-day program covers the foundations of innovative contracting (IC) and value-based agreements (VBA) within the pharmaceutical, biotech and medical devices arena.
Learning will be facilitated through the use of real-world examples, proven IC tools and insights on the latest trends across the globe.
Day 1 covers the nomenclature of VBA, case studies demonstrating successful implementation of VBA, payer archetypes and global trends. Real-world examples will be reverse-engineered in interactive groups to establish the market settings, what manufacturers contracted on, why they contracted, and how the VBA solutions bridged the value gaps to overcome the access barriers. The day will conclude with an interactive workshop where groups select a VBA solution for a hypothetical product and define key attributes for the contract.
Day 2 will switch focus to the organisational VBA adoption journey, barriers to adoption and share a proven end-to-end procedural pathway for developing VBA solutions. Learn how manufacturers pivot cross-functional teams to ingrain VBA processes as part of their DNA, determinants of VBA success/failure and future payer perspectives/tips. Any VBA solution needs to be successfully negotiated, so the day will conclude with an interactive exercise that provides attendees the opportunity to practice negotiation skills and develop tactics.
Learning Journey
Build your foundations in innovative contracting (IC) and value-based agreements (VBA) within the pharmaceutical, biotech, and medical devices arena.
1. VBA Nomenclature & Classification
Introduction to the three broad categories of VBA - financial-based, outcomes-based and service-based agreements. Sub-types of contract within each category such as financial caps, subscription models, payment over time models, outcomes-based & performance-based models, conditional reimbursement models, pay for performance models, pay at results/intermittent success, managed access/entry agreements, and service-based models.
2. Inside the Payer Mind
Understand how payers assess healthcare technologies and value. Explore innovation, willingness to pay, dealing with uncertainty and VBA geopolitical drivers.
3. Reverse-Engineer Real-World VBA Examples
Learn about the VBA house concept, before using it during an interactive workshop where groups dissect real-world VBA examples to establish the market settings, what manufacturers contracted on, why they contracted, and how the VBA solutions bridged the value gaps to overcome the access barriers. Numerous VBA examples will be used, covering small molecules, oncology, cell & gene therapy and immunology.
4. Global VBA Tracker
Dive inside the global VBA tracker, a rich resource of >800 examples of VBA. Benefit from global, regional and market-level insights, company/manufacturer trends, analysis by therapy area & payer activity that can be established using the global VBA tracker.
5. Where Are Pharma And Life Science Companies On The VBA Adoption Journey?
Explore manufacturer trends in the last 5 years and reflect on where your company is on the VBA adoption journey, current barriers to adoption and the role of cross-functional teams.
6. INSPIRE! A Proven E2E Process for Developing VBA Solutions
Gain exposure to a structured roadmap that has benefitted numerous manufacturers across global markets to develop VBA solutions that unlock access to their products, and improve organisational VBA capabilities to move them up the VBA adoption curve. Cover the four key stages – understanding the access hurdles, stakeholder engagement, ideating & testing solutions, and negotiating effectively.
7. Why Do We Need A VBA/IC Solution?
Explore the determinants of VBA success and failure, value drivers (manufacturer & payers), growing channels for VBA, commercial & brand integration for value & access and global vs local VBA strategy.
10. At The End Of The Day, It Is A Negotiation….
Be involved in an interactive exercise where you will have opportunity to negotiate a VBA agreement. Explore decision-making, fairness, the zone of possible agreement, influence and negotiation tactics used by payers.
11. Future Of VBA
Look at recent VBA trends & predictions and what Payers are anticipating for the future of VBA, including views on future activity and resourcing.
Participant Profile
This training is targeted at the following functions:
Market access, value & access, pricing, global/regional/local teams, general managers, commercial, HEOR, medical, legal, government affairs
This training is targeted at the environments/sectors:
Life sciences industry, pharmaceutical, biotech/cell & gene therapy and medtech/medical devices/diagnostics
More Info & Registration
For more information, the full learning program and to register your place, visit the EPP Pricing Platform website now…
Training Fee Discounts
15% discount if you register 2x delegates
25 % discount if you register 3x or more delegates
10% discount for our CPM Alumni
€300 discount on certification programs for EPP Prime Members
€150 discount on open programs for EPP Prime Members
Representing Verpora
Omar Ali
Head of Payers, Verpora
Formulary Development Pharmacist, Surrey & Sussex NHS Trust
NHS Managed Entry of New Drugs
NHS Drugs & Therapeutics Committee Appraisals
NICE Health Economics, Health Efficiency & Health Technology Assessment
Specialties
NHS Payer Advisory Boards for Pharma
NHS White Paper & GP Commissioning
EU5/US Payer Advisory Boards on Pricing & Reimbursement Pharmaceuticals
Value Based Pricing & Impact on Pharma
Adam Buckler
Senior Business Consultant, Verpora
Lead Education & Training Pharmacist, The Royal Marsden
13 Years NHS Hospital Pharmacy Experience
5 Years at Europe's Largest Cancer Centre
Specialties: Electronic Prescribing & Innovative Contracting
Qualified Learning Mentor
Adam Buckler is an experienced pharmacist with over 12 years of NHS experience in acute Trusts and at The Royal Marsden NHS Foundation Trust, a renowned oncology and haematology center. With a focus on Electronic Prescribing & Medicines Administration (EPMA) and Education & Training (E&T), Adam has developed expertise in NHS data systems, capabilities, and processes. He has contributed to the NHSE and NIHR Electronic-Prescribing Toolkit. At Verpora, Adam leads Innovative Contracting consultancy projects, client contracting capability build programs, and provides valuable clinical and healthcare expertise to the VSTx product. He is a certified member of the BHBIA and registered with the GPhC.
