Verpora joins this leading US pricing and market access event with a hands-on workshop and keynote session delivered by Omar Ali, Head of Payers at Verpora, alongside Drake Reiter, Director of Pharmacy Operations at Priority Health, and Ross Margulies, Partner at Manatt Health—one of Verpora’s strategic collaborators in US market access.
WORKSHOP
The Art & Science of Negotiating Value-Based Agreements & Innovative Contracting
Day One – 7 October, 14:00–17:00
What does it really take to get a value-based agreement off the ground? This executive-level workshop challenges industry leaders to rethink the structure, purpose, and practical delivery of VBAs—from the data required to how terms are actually negotiated.
Led by Omar Ali and Drake Reiter, this interactive session will focus on:
The role of negotiation in making VBAs operational
How to re-engineer contracts for feasibility and payer relevance
Common pitfalls and practical insights from recent implementations
The session is designed to help pharma teams move from theoretical models to real, implementable contracts that deliver for both sides.
KEYNOTE
Medicare/CMS Drug Price Negotiations – Key Lessons & Recommendations from Those Who Prepared the Pharmaceutical Manufacturers
Day Two – 8 October, 09:00
Drawing on real-world experience supporting pharmaceutical manufacturers through both the first and second rounds of Medicare Drug Price Negotiations, this keynote brings together insights from three critical perspectives:
• Omar Ali, former government payer and Head of Payers at Verpora
• Drake Reiter, Director of Pharmacy Operations, Priority Health
• Ross Margulies, Partner, Manatt Health
Together, they’ll explore:
• Methodology and cross-functional preparation for ICR submissions
• How therapeutic alternatives and ceiling prices evolved across negotiation rounds
• Preparing teams for the MLS, initial offer rebuttals, and final negotiation phases
• A behind-the-scenes look at CMS personnel and strategy changes
• The impact of the new administration, MFN, and international reference pricing
• US health plan perspectives on MFP implementation, 340B, and access tiers
Related Resource:
On-Demand Webinar – The IRA Playbook for Current & Future Negotiators
These sessions builds on Verpora’s recent live webinar with Manatt Health, which explored how manufacturers can optimise their negotiation strategies for CMS.
Speakers and Facilitators
Omar Ali
Visiting Lecturer, VBA & Former Advisor, NICE,
University of Portsmouth
About Omar Ali | LinkedIn
Drake Reiter
Director, Pharmacy Operations at Priority Health
LinkedIn
Ross Margulies
Partner, Manatt Health
University of Portsmouth
LinkedIn
More Info & Registration
More information and registration directly via the Pharma PRMA Conference website…