Getting inside the mind of the payer

Innovative value strategies to win payer support

The use of innovative agreements is expanding but they are not a contracting panacea. Key to success is understanding the factors that impact payer decision making.

In this engaging and enlightening video, Verpora CEO Nick Merryfield and experienced payer Omar Ali unlock the key components that underpin a successful strategy for proving value and winning payer support.

How do payers define value and innovation? What are the key questions payers want answering? What data will build payer confidence? Watch the video now to learn more.